Source: Science Museum Oklahoma
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Fun/Entertainment/Game AR
Entertainment application is one of the top categories where augmented reality has been used effectively (Noreikis et al,2019). Some famous AR applications came from the gaming world. One of AR technology’s most famous applications that gripped the world for a while is Pokémon Go. The game makes the creatures look like they are alive in the real world that can be seen through users’ devices. Nearly 11.5 million times the app was downloaded which the fact demonstrates that AR can bring a huge potential audience(Coates, 2020). Cultural institutions also should consider how they can use AR technology to build playful environments to add more value to maintain a steady stream of visitors coming in. Here's some examples of how cultural institutions currently use AR for people to play with and potential use to improve visitor engagement.
The Art Gallery of Ontario, Toronto
The Art Gallery of Ontario(AGO) worked with digital artist Alex Mayhew on this project called ReBlink to add interesting additional arts and animations into existing pieces using AR technology which gave visitors the opportunities to see arts in new perspectives. Visitors can use either their phones or tablets to see the subjects come alive. The goal of the exhibition was to get people to look up instead of look down by using this AR app. The Interpretive Planner at the AGO claims that from their report 84% of visitors felt engaged with the art and 39% viewed the images again after using the app.(Coates, C., 2020).
The Cleveland Museum of Art
There is an app called ArtLens designed for the Cleveland Museum of Arts(CMA). ArtLens use augmented reality (AR) and Kinect natural motion technology to allow visitors to interact with arts. When visitors point their phone toward an object, the information will be shown overlapping over the piece. CMA collaborated with creative companies to build ARTLENS, a gallery that incorporates interactive, gesture-based physical artwork and its digitalised representations. For example, in a game known as "Line Shape”, when visitors draw a certain shape by their hands in the air, Line Shape will find and display sculptures, paintings within the objects of CMA's collection. (Jancer, 2018)
Science Museum Oklahoma
In Science Museum Oklahoma, visitors are able to see some of the arts in 3D with AR technology by using their smartphone or tablet(Science Museum Oklahoma,2014).
In Science Museum Oklahoma, visitors are able to see some of the arts in 3D with AR technology by using their smartphone or tablet(Science Museum Oklahoma,2014).
Horus(case study)
The game called ‘Horus’ is a conceptual application which is designed for Egyptian museum in Cairo using augmented reality. This game contains Egyptian superstitious stories and the rules in the games are related to the story. After visitors play this AR game, the research expects the player to learn that story and have Egytian culture experience. (Hammady, 2016).
Author: Jiae Oh